The branding design of Lahore Biennale 02 titled between the sun and the moon, recognizes the city in relation to its region, while also paying homage to the typographic history of the region.

The design employs visual and thematic parallels with the cultural and regional identity of the written word in Lahore. This was consciously mirrored in the design, branding, presentation, and collateral programming of artists and their projects in the biennale.